The IAMMAUI® Core Tee - Maui, Hawaiʻi Edition

The IAMMAUI® Core Tee is built for everyday wear - clean, minimal,  and rooted in place.  Inspired by the island fo Maui, this piece reflects a lifestyle spaped by ocean, culture, and connection. Soft to the touch and cut in a clean retail fit, it wears like a lived-in favorite from the first day. A small, refined logo on the chest and simple coordinates on the back keep the design minimal—subtle reminders of Maui’s shoreline, salt air, and slow afternoons. Wear it after a surf session, with linen shorts on a hot day, or layered under a jacket for cool evenings. It’s for people who carry a place with them: familiar, low-key, and honest.

Product features
- 100% Airlume combed and ring-spun cotton (lightweight 4.2 oz/yd²) for breathable comfort
- Retail fit with crew neckline and side seams for shape and a neat silhouette
- Ribbed knit collar, shoulder tape, and tear-away label for durability and comfort
- Printed chest logo and back coordinates using DTF/DTG methods for crisp, vibrant detail
- REACH certified; responsibly manufactured with fair-labor certifications (sourced blank from Honduras)

Care instructions
- Machine wash: cold (max 30C or 90F)
- Non-chlorine: bleach as needed
- Tumble dry: low heat
- Iron, steam or dry: medium heat
- Do not dryclean