IAMMAUI®

FOR THOSE WHO KNOW...

A new way to experience Maui

Current Release

New Arrival!! - The Coordinates Edition - T Shirt and Hoodie

IYKYK Coordinates Hoodie

Built for cooler mornings and late nights.

The IYKYK hoodie brings the same clean design into a soft, lived-in layer that goes wherever you do.

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IYKYK Coordinates Tee

If you know, you know.

Marked by Maui’s coordinates, this ultra-soft everyday tee carries the spirit of the island—simple, intentional, and made to be worn anywhere.

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IYKYK Coordinates Cap

If you know, you know.

The IYKYK Coordinates Cap brings together a clean front statement with subtle details throughout.

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MORE THAN A PLACE

IAMMAUI® is a creative studio and emerging broadcast network rooted in Maui.

We tell stories through film, music, and media—and create the pieces that carry those stories into the everyday.

From the ocean to the screen to what you wear, everything starts here.

Explore the Collections

From what you wear to what you carry, discover the pieces that bring IAMMAUI® to life—on screen, in style, and in everyday life.

IAMMAUI® Apparel

IAMMAUI® Apparel

IAMMAUI® Studios

IAMMAUI® Studios

IAMMAUI® Originals

IAMMAUI® Originals

IAMMAUI® Vibes

IAMMAUI® Vibes